How to Build A Successful Business through Data Sciences & Web Professionals

What is Data Analytics?

What are data analytics or also known as data science? Data analytics is the process of using what is found to influence decision-making. Data is used to determine a business’s approach for marketing or customer reach. This way, much of their finances are saved and even makes their decisions profitable.

  • Descriptive analytics is the “what” process where information or data is looked at over time.
  • Diagnostic analytics is the “why” of the process, where influential information is found.
  • Predictive analytics is future data being predicted by looking at current patterns.
  • Prescriptive analytics, which is where decisions are made following outside factors. An example of this is having an audience attend a particular gathering; thus, we will need more chairs, food, etc.

What is Web Development?

Web development is the work done behind all the websites you visit. Those within the field of web development help create and help maintain those sites. No website is ever complete or perfect. Sites often undergo maintenance or editing so that visitors have a better experience. Web developers forge everything you can see and interact with on any website.

  • The first type is frontend web development, where code such as HTML, CSS, and JavaScript is used for what is seen. These kinds of coding include everything you see, such as text and images, hence frontend or surface.
  • Backend web development is, as the name suggests, what happens behind the scenes. Data is sent back and forth in obedience to how the user interacts with the website. Customers enter data, then a request is sent to the server, and data is sent back-translated for you to see.
  • The last type of process is full-stack web development, a combination of both the front end and back end. In simpler terms, the front end codes visuals and design of a web page. The back end handles data management and storage. Full-stack web developers will do both.

What role do they play in business?

Data Analyzers and Web developers are integral to businesses. They create a virtual hub for business owners and customers. Web developers are in charge of the experience of a visitor. Online marketers and SEO experts work alongside and provide suggestions. Remember, everything that they do on the site should be enjoyable, if not efficient.

What kind of disadvantages are there for businesses without an analyst or developer?

A business without a website would need more face-to-face interaction, calls, and emails. Yet, these are restricted when extending your products to a consumer. A web developer will also be able to install features onto your site that can be beneficial in customer conversions and help.

Example

Chocolates and flowers are considered traditional on Valentine’s day. But what about other kinds of candy and gifts? What demographics should marketers be targeting? What customs do different people follow? Do they follow the traditional western needs, or are they tied down to cultural and specific country needs?

How can data help small businesses and their websites?

In general, having data is necessary for decisions and is essential in a thriving company. Yet, it is as vital as when you start as much as when the business may be facing some challenges. A small business has less to work with in contrast to that of a company with expendable resources. Every decision made will either hold back or push your business forward. With no one to translate data for meaningful decision-making, you will lose customers.

What types of data are available for web services?

The different types of data analytics divide and translate this data. Through the most common type, descriptive data provides an understanding of what is happening. We could look at information such as how much money are we making or losing? What kind of demographic information do we have on our customers? Are they young? Local? Afraid to spend? What time do customers usually visit?

Diagnostic Data

Diagnostic analytics gives us a bird’s eye view of why it is happening. Customers come and go, but why? Understanding the “why” in problems or potential opportunities helps us find patterns and prepare for similar settings. Another example is for subscriptions or membership businesses. When do people sign up, and why? Gym memberships are expensive and daunting to people who are new to fitness. Yet, why is there an influx of sign-ups around January? In this example, we find that this is happening because of the local or national tradition of “New Year’s Resolution.” A smart gym would take advantage of this tradition in favor of their sales. LA Fitness and many other fitness clubs have promotions such as discounted down payments or reduced monthly payments at this time. Diagnostic data goes hand in hand with descriptive data in finding opportunities by understanding your customers.

Predictive Data

Predictive data help us in finding what happens in the future. The future is uncertain and is almost impossible to be entirely accurate, but utilizing the right variables allows us to come close. Like gyms and restaurants, small businesses must understand the relationship between the customer and their surroundings. Seasonal, online trends, world events, traditions are all factors that influence a business. Defining their influence over each other allows profitable decision-making and helps cut down on potential losses. A firm grasp of all this gathered information leads to prescriptive data, where you ask yourself if what you must do next.

Takeaway

Small businesses must use the few resources they have to thrive in such a competitive world. It is unforgiving to those who fail to take advantage of this information. After all, losing potential customers may as well be someone else’s profit.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store