How to Promote a Business Website
Nowadays, a person that does not use the internet is as rare as spotting a unicorn. Internet, we use it to look up things, be it for entertainment, it might be for education, or for making a living. People who use the internet to make a living usually involve using web services and websites. With that said, if you’re a small business, you should make sure that your website design is captivating and has the right information. The first thing to consider is how to appeal to your products or services to consumers. What kind of products or services do you have? Where are you located? And who are your target demographics such as ethnicity, gender marketing, and age, etc.? Once you have gathered these basic guidelines, you can then start building your website.
Picking the Right Domain Name
When it comes to building a website, you want a good domain name for your site. Yes, a perfect domain name matters! Choosing the right domain name is crucial for your website to be a success. When choosing a domain name, you want something that will be permanent because it can and will affect your business if you switch it later. It is not easy to choose a good domain that is also catchy. According to an article by wp beginner “How to Choose the Best Domain Name,” the first thing they want you to do is to choose a .com instead of .net or .org.
It explained that the reason for that is because .com is the most established and credible domain name extension. Also, those dot-com domains are a lot more memorable. It is easier for the customers to use .com, and due to how most of the smartphone keyboards automatically have a .com button.
Keywords in your domain name can be ideal but not always paramount. Having a keyword of a product or service can impact SEO (search engine optimization) and website ranking. You also want to keep your domain name as short as possible so that it is easier to be searched. It would help if you made the domain name easy to pronounce, spell, and share. Overall, a unique and brandable domain name is advisable that everyone is already to some degree familiar with instead of a sentence.
Hyphens should be avoided as they can be a sign of spam domains.
SEO (Search Engine Optimization)
SEO involves making website changes like structure, content, and internal linking so that your website will rank higher.
Search engines generally scan or crawl websites to understand better what the site is about so that the web content can be indexed and managed for the public. After all, search engines only show “relevant results” based on topics and keywords. According to many SEO experts and online marketers, the first thing you should focus on is quality content marketing. For example, blog posts and articles, social media content, e-books and whitepapers, how-to guides and tutorials, videos and audio recording, and info-graphics are what you need to work on to make your website rank higher on the search engine. Subsequently, once you have quality content, on-page SEO is a necessity.
On-page SEO will help improve the website ranking. This involves updating your title tag, meta description, subheadings, internal links, image name, and ALT tags. The title tag on the page tells the search engines what your page is about. The meta description tells a summary of what your pages are to search engines. Sub-headings are used to make your content easier to read as well as improve your SEO. Internal links are when you link another page from the current page for information. This also helps search engines learn more about your website.
Get Other Websites to Link to Your Website
Search Engine algorithms also check websites that are linking to your website. Depending on what kind of website is linking to your website, it can boost SEO. For example, spam sites linking to your website are not good for your SEO ranking. What we want is to get links from the same or related field of work. It is essential to check what kind of links are linking to your website. Moz Pro, along with other SEO tools vendors for small businesses offers free link checker tools. For example, Open Site Explorer. which displays a list of all sites linking to your own.
Since you cannot stop people from linking to your website, your only option is to attract good backlinks through great content. After all, webmasters and SEO consultants will give credit and link back to the original content, leading us back to creating good quality content. If it’s possible, adding statistical data and research is a speedy way to attract backlinks. According to research, more backlinks are attracted to stats and informational facts than standard blog posts!
Some tips to make your website stand out more are telling your viewers why you are better than the others. At the very least, your website should be visually appealing and engaging.
PPC
PPC stands for pay-per-click. As the name suggests, it is a way of buying clicks to your site rather than attempting to “earn” those visits via organic SEO. One of the most popular examples of PCC is when you see ad results on google.
Search engine results will generally place ads before organic searches. Every time someone clicks on an ad, it will cost the publisher and or the business. According to WordStream, when PPC is working correctly, the fee is trivial because the visit can result in a customer.
Social Media
You will need to link your website to social media platforms. In fact, the effect of social media on SEO can be huge! If you do not have a social media presence, all you have to do is established one. The first thing you want to do is decided which social networks you want to focus on. You are going to want to pick a network that makes the most sense for your business.
Your company page might not be able as flexible as your personal social media presence. You are going to want to join a few that are relevant to you and your company. What you should do once you established your online presence is linking your webpage to social media. One of the quickest and popular ways to advertise is to link your web page to Facebook and Twitter.
According to the Direct Marketing Association, email marketing, on average, see a 4300% return on investment for business in the United States. Email marketing is easy to manage, gives you full control, and allows you to establish direct contact with your customers. It’s important to understand how to use good email marketing software. They are responsible for making sure that your emails get delivered. Email marketing services allow you to create highly engaging email newsletters. It also lets you send bulk emails that are personalized and targeted without a lot of work. As marketing automation allows the process to be activated and monitored with little to no resources. Examples of email marketing services include Constant Contact, SendinBlue, Drip, ConvertKit, AWeber, GetResponse, and Mailchimp. Generally, some for small businesses, some for non-profit, some for online stores, some for a professional blogger.
When using email marketing, you must use a professional business email address and not a generic Hotmail or Gmail address. Adjust the email accordingly with your target audience. The amount it will require to keep using these services software will depend on the number of subscribers you have, the number of total emails you send per month, and the email platform you use.
Takeaway on How to Promote a Website
The most important thing is to know your customers and target them in a personal way. Once you know who you want to target, you will have a better success rate. Promoting a website takes time, effort, and patience, but you will see that your business will generate customer engagement and higher sales!
A good domain, effective SEO, backlinking to your website through quality content, advertising, and active social media presence will help any business. These efforts should be part of your marketing efforts and will only improve over time. In fact, as time moves on, you will find a better way to promote your business and website.